Your money stays where it is
Your balance and investments remain in your account.
We’ve signed an agreement to join etoro, the global investment platform listed on Nasdaq. A major step forward as we continue to grow and bring you more investment opportunities.
Your account remains unchanged, and you don’t need to do anything.
Eight years ago, we started LB Finanzas in Rosario with a simple idea: everyone in Argentina should be able to invest using the same tools available elsewhere in the world.
Today, we’re taking a major step toward bringing that idea to more people. etoro has chosen Argentina as its base for growth in Latin America—and our team to help build that next chapter.
We’re excited about what we can develop together: combining our local expertise with etoro’s technology, products and global reach to bring you more tools and investment opportunities.
We’ll keep you informed of any developments in advance, through our official channels.
etoro is a global investment platform that provides access to stocks, ETFs, cryptoassets and other financial instruments. Founded in 2007, it is listed on Nasdaq and has millions of users across 75 countries.
Discover etoroOfficial announcement
November 4, 2026 – etoro, the Nasdaq-listed trading and investing platform, with 20.2 billion* in assets under administration, has entered into an agreement to acquire LB Finanzas, the Argentine all-in-one financial app.
The acquisition strengthens etoro's footprint in one of the world's fastest-growing fintech markets, establishing Argentina as etoro's regional hub for Latin America.
For Argentine users, the deal will bring together LB Finanzas' fully integrated local investing platform, including an Argentine peso and a US dollar account, with etoro's global multi-asset offering and extensive resources.
LB Finanzas has tripled its spot trading volume year-on-year since 2024**, reflecting the growing demand among Argentine retail investors for accessible, all-in-one investment products.
“LB Finanzas and etoro share the same belief: that everyone should have access to the tools and knowledge they need to grow their wealth. By combining LB Finanzas' local expertise with etoro's global scale and product offering, we can bring that mission to millions of people across one of the world's most dynamic regions.”
“This acquisition marks an important step in our commitment to building a localised presence in Latin America. LB Finanzas has built a comprehensive, all-in-one financial platform, and joining forces with them will allow us to move faster and go further across the region.”
Yoni Assia, Co-founder and CEO of etoro
“We started LB Finanzas in Rosario eight years ago with a simple idea: that any Argentine should be able to invest with the same tools people use internationally. Joining etoro lets us take that much further. For our clients, nothing changes today. What comes next is more products and more scale with the same team they already know.”
Camilo Cristia, CEO of LB Finanzas
“As someone who grew up in Rosario, I have a close affinity with the LB Finanzas founders and know first-hand the appetite Argentines have for better financial products. This acquisition gives us the platform to meet that demand at scale. Argentina is not just our entry point into Latin America, it is the foundation on which we will build across the entire region. For me, this feels like coming home.”
Tali Salomon, Director for Iberia and Latam of etoro
The acquisition is subject to customary closing conditions.
About etoro
etoro is the platform where you can trade, invest, and spend. Founded in 2007 with the vision of a world where everyone can trade and invest in a simple and transparent way, we’ve built a regulated, Nasdaq-listed platform used by millions of people in 75 countries. We believe there is power in shared knowledge. By combining the collective intelligence of our community with AI-powered tools, we’ve created a collaborative investment community designed to help you grow your knowledge and wealth. On etoro, you can hold a range of traditional and innovative assets and choose how you invest: trade directly, invest in a portfolio, copy other investors, or invest with an AI agent.
Disclaimers: etoro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. etoro is a group of companies that are authorised and regulated in their respective jurisdictions. The regulatory authorities overseeing etoro include: The Financial Conduct Authority (FCA) in the UKThe Cyprus Securities and Exchange Commission (CySEC) in Cyprus; The Australian Securities and Investments Commission (ASIC) in Australia; The Financial Services Authority (FSA) in the Seychelles; The Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM) in the UAE; The Monetary Authority of Singapore (MAS) in Singapore.
Contact us through the app or message your account manager on WhatsApp using your usual contact number. We’re here to help.
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